Marketing Strategy & Advisory

Marketing that
moves markets.

Senior marketing consulting for technology companies navigating growth, transformation, and market leadership. Strategy grounded in data. Execution built for scale.

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20+ Years experience
4 Successful exits
2014 Founded
Services

What we deliver.

Engagements are tailored to the stage and needs of each client — from a focused strategy sprint to an ongoing fractional CMO relationship. All work is led by senior practitioners, not delegated to junior staff.

01

Go-to-Market Strategy

Market segmentation, positioning, ICP definition, launch planning, and competitive differentiation — built to drive revenue, not just awareness.

02

AI-Powered Marketing

Proprietary frameworks for AI-assisted content creation, competitive research, and marketing attribution — developed across multiple client engagements since 2014.

03

Demand Generation

Full-funnel pipeline programs across SEO, SEM, email, content, and events — designed for measurable, scalable growth with clear attribution.

04

Brand & Messaging

Positioning frameworks, narrative architecture, and messaging systems that resonate with enterprise buyers, investors, and the press.

05

Fractional CMO

Embedded executive leadership for companies that need senior marketing direction without the cost of a full-time hire. Available for ongoing retainer engagements.

06

Marketing Transformation

Org design, process redesign, martech stack assessment, and analytics infrastructure — for companies ready to scale marketing from founder-led to function-led.

Track Record

Four exits. One through-line.

NASDAQ IPO

Presto

Repositioned as market leader in voice and generative AI for restaurants. Led marketing through Series C to public offering.

Acquired by ResMed

Somnoware Healthcare

Built marketing from zero at a digital health startup. Engagement metrics surpassed competitors 50× the company's size.

Acquired by Skillz

Aarki

Delivered 5× revenue growth in two years. Recognized by Inc. magazine as a top 3 fastest-growing ad tech company globally.

Acquired by IHS

NPD Group

Led marketing for a $300M technology analyst business spanning brand, market research, demand generation, and PR.

Agentic AI Healthcare Fintech Ad Tech Hospitality Tech Transportation Enterprise SaaS Analytics
Dr. Raj Misra, Founder & Principal Consultant

Dr. Raj Misra

Founder & Principal Consultant

PhD, UT Austin  ·  B.Tech, IIT
Adjunct Professor, University of Nevada
Sirius Decisions Excellence Award

Founder & Principal Consultant

Built to make world-class marketing accessible.

Fringe Strategies was founded in 2014 by Dr. Raj Misra with a clear mission: to make world-class go-to-market strategy accessible to small and mid-size businesses — the companies that need it most but rarely have access to enterprise-caliber marketing leadership.

Since its founding, Fringe Strategies has helped businesses across a wide range of industries including edtech, financial services, DevOps, agentic AI, healthcare, ad tech, and many more — delivering the kind of strategic clarity and execution rigor that moves markets and creates lasting competitive advantage.

Dr. Misra brings 20+ years of in-the-trenches experience as a CMO and VP of Marketing at venture-backed and publicly traded technology companies — including four successful exits through NASDAQ IPO and strategic acquisitions. He combines the analytical foundation of a PhD-trained researcher with the commercial instincts of an operator who has scaled companies from Series A through public markets.

His work spans brand positioning, demand generation, AI-powered marketing strategy, and full-scale marketing transformation. All engagements are led personally — bringing senior judgment, not junior execution.

CMO · Presto (NASDAQ) VP Marketing · Somnoware → ResMed SVP Marketing · Aarki → Skillz Microsoft · NPD Group
Contact

Let's talk strategy.

Whether you're preparing for a fundraise, entering a new market, or rebuilding your marketing engine — reach out and let's explore what's possible.

[email protected] → (408) 659-6825 → fringestrategies.com →

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